How to Write Product Descriptions That Sell (Without Sounding Salesy)

artist branding copywriting for makers creative business marketing handmade business tips how to write product descriptions product storytelling sell art online Oct 28, 2025

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Why Words Matter as Much as Photos

You’ve taken beautiful photos of your work—now it’s time for the words to do their part.

Because no matter how stunning your images are, the right description turns interest into connection, and connection into a sale.

But here’s the tricky part:
Most artists hate writing about their own work.
It feels awkward, self-promotional, or just plain hard to know what to say.

The good news? You don’t have to sound “salesy” to sell. You just have to help people feel what your product brings into their lives.

1. Lead With the Feeling, Not the Features

Instead of starting with dimensions or materials, start with what the piece means.

Think about:

What emotion does it evoke?
Where might it live in someone’s home or life?
What story inspired it?

Example:
Instead of “8x10 mixed media painting on canvas,” try:

“A bright, textured reminder of joy—this piece was created to bring warmth and movement into your space.”

The emotion draws them in. The details come later.

2. Tell the Story Behind the Piece

Buyers love stories. It’s what makes handmade feel human.

You don’t have to write a novel—just share a glimpse of your inspiration or process.

Example:

“This piece came to life during a rainy afternoon in my studio, layered with music, coffee, and a need for color.”

That tiny detail helps people see you in the creation—and that’s where connection happens.

3. Make It Easy to Imagine Owning

Help your reader visualize how your product fits into their world.

Example:

“Perfect for a cozy reading nook or as a pop of color in your workspace.”

These small phrases spark imagination. They help a buyer move from I love this to I can see this in my home.

4. Include the Key Details—But Keep It Light

Once they’re emotionally connected, then you can share the specifics:

Size, materials, care instructions
Shipping or packaging details
Anything unique about how it’s made

Keep it short, clear, and easy to read.

💡 Pro tip: Use bullet points for quick scanning—most people skim before they buy.

5. Write Like You Speak

You don’t need fancy words or marketing jargon. Write like you’d describe the piece to a friend at your booth or a market.

Your natural voice is your best sales tool.
People buy from people they feel comfortable with—and your tone sets that trust.

Final Thought

You don’t need to “sell” your art—you just need to help people understand why it matters.

When your photos and your words work together, you create an experience.
And that’s what turns browsers into buyers.

So go back to your listings, pick one piece, and try rewriting the description using these tips. You might be surprised by how much more connection—and sales—it brings.

Because your work deserves to be seen and understood.

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