Why the Way You Describe Your Art Matters

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alcohol ink landscape painting

It’s Not Just a Product—It’s a Story

If you describe your art like a product,
people will treat it like one.

“9x12 on paper.”
“Floral abstract.”
“Signed in the bottom corner.”

That might be technically true—
but it’s also emotionally flat.

When you strip your work down to dimensions and materials,
you miss the opportunity to show people why it matters.


Sell the Meaning—Not Just the Medium

When you share the story behind your art:

  • What inspired it

  • What it expresses

  • Why it exists

  • How it might make someone feel

You shift the conversation from features to feeling.
From specs to soul.

That’s what buyers are truly looking for—
a connection.
A moment.
A message they recognize in your work.


What a Better Description Looks Like

Let’s take this:

📦 “9x12 on paper.”
...and turn it into:

🎨 “A quiet reflection of resilience—painted the week I finally gave myself permission to slow down. The muted tones and loose lines echo that softness.”

See the difference?

One is a label.
The other is a story—and stories sell.


Make It Personal. Make It Matter.

You don’t have to be a copywriter.
You just have to be real.

Share your process.
Tell us what moved you.
Let us feel what you felt.

Because the way you talk about your art
shapes how others see it.

Make it personal.
Make it human.
Make it matter.

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